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i'm working late, cause i'm in social (media)

Bumble x Exhausted Girl Summer

Dating is exhausting and Bumble knows we could all use some sleep. At the end of last week, Bumble cleared their roster, err we mean, Instagram in anticipation of Exhausted Girl Summer- a fresh new offering. They collaborated with creators who embodied Renaissance-style exhaustion, providing soothing sleep sounds, and a steady stream of memes. Today, Bumble announced its new features designed to take some of the work out of the first move with potential matches. The features include opening moves (an automated prompt), dating intentions, and common interests. In an era where everyone is eager for in-person experiences again and tired of dating apps, these tools could be just what weary daters need.

Airchat

Voice notes are making our lives easier, but are we ready to dive right in? Enter Airchat, a new platform that's catching the eye of both users and investors. It blends elements of Twitter, Clubhouse, and WhatsApp, but with a significant twist: communication is entirely vocal—there’s no keyboard at all. This platform encourages a free flow of verbal thoughts, just like a stream of consciousness. It's almost like receiving voice messages from your bestie, which could deepen connections and foster a stronger community. As Airchat grows, it will be fascinating to watch how partnerships form and how open people are to this voice-only format. The big question is whether Airchat will take off like podcasting or quietly fade away, much like Clubhouse.

Snapchat in the Spotlight 

Less social media, more Snapchat. In their latest campaign, Snapchat has taken strides to differentiate itself from the social media landscape. At the same time, creators are increasingly sharing their success with the platform as they continue to diversify their content. Snapchat also shared a performance update that indicated an increase in Spotlight usage, a feature that showcases UGC video similar to TikTok. Unedited video formats continue to highlight the influence that TikTok has wielded over the social media and broader content landscape. With an industry focus on diversifying content, this impact can be seen across various platforms and Snapchat may be setting its sights on the Spotlight.