Wedding Season x SKIMS x Alex Cooper
If there is one thing SKIMS is notorious for, it’s partnerships. From the NBA to Lana Del Rey, SKIMS doesn’t miss a beat in culturally relevant marketing – or what's now dubbed cultural marketing. For cultural marketing to hit the mark, timing is everything, aligning perfectly with a specific audience or trend. The latests collab with Alex Cooper is just that.
Cooper’s “Call Her Daddy” podcast is one of the most listened to podcasts by women, and as she plans her wedding, Daddy-Gang are along for the ride…and taking notes. The SKIMS Wedding Collection with Alex Cooper is the ideal way to launch into the bridal market. As an actual soon-to-be bride, Alex authentically showcases the items as a part of her wedding journey, speaking directly to wearing these pieces for her upcoming wedding events. It's a perfect match that captures the essence of both SKIMS and Alex's brand, creating buzz among fans and potential consumers alike.
Talent Builds Community: Highlight Artists
Jen Atkin, celebrity hairstylist and founder of OUAI; Mary Phillips, known for her mastery in face-painting; and Justine Marjan, respected beauty influencer and celebrity hair expert, have united to create Highlight Artists —talent management agency. While Highlight Artists will primarily focus on representing hairstylists and makeup artists, Atkin, Phillips, and Marjan aren't just the co-founders—they're also the talent.
At Highlight Artists, the ethos goes beyond mere representation. It's about uplifting the community of hairstylists and makeup artists, fostering collaboration, and sharing knowledge. We truly believe that talent at Highlight Artists will have the opportunity to learn from Atkin, Phillips, and Marjan, who have achieved success, acquiring insider tips and expert knowledge. This initiative is a powerful reminder that success is a collaborative effort. It's about supporting one another and creating opportunities for collective growth.
Juliann and I have spoken a lot about diversifying content and Highlight Artists shows the importance of diversifying business ventures — showcasing a new approach. We’re excited to see how this comes to life, the talent they will be able to attract and the impact they’ll have in the industry. It's a testament to the power of collaboration and community-building in achieving shared success.
Things we’re loving:
If The Shoe Fits: Speaking of well-timed and tailoring strategy to trends, Rothy’s has it figured out. We loved this article by Marketing Brew sharing a looking inside on how Rothy incorporates influencers, trends and messaging to drive conversion.
Micro-Shorts + Macro Views: We all know by now that every brand wants to go viral (for the right reasons), and Free People has achieved just that. We appreciate how Free People continues to understand their audience and isn't solely reliant on industry trends. This emphasizes that we're never done learning, especially in the ever-changing landscape of the influencer marketing industry.